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A Global Game, A Global Industry

Australia & Asia Pacific; Golf Industry

Presented by Max Garske; Chief Executive Officer, PGA of Australia


Presentation Outline

• Overview Australian Golf Industry
• Key findings of Australian Golf Industry Report
• Overview of the Asia Pacific region
• Economic and other impact issues
• Conclusion

Overview of Australian Golf Industry
• Australia is a comparatively small golfing nation in global terms
• 1.25 million golfers
• 1,700 golf courses
• Strong and significant player in the Asia Pacific golf scene
– Punches above its weight in global terms
Source: Ernst & Young and PGA of Australia


Key Findings -2004 Australian Golf Industry Economic Report
• Australian golf economy $US2.2 billion*
• $US1,700 per golfer
• Significant employment 23,000 direct jobs
• Two jobs created for every 100 golfers
• Many more are employed in industries indirectly
associated with golf
* Based on Australian to US dollar exchange rate of $0.89
Source: Ernst & Young and PGA of Australia


Key Findings -Australian Golf Industry
-compared with other Australian industries
• Free to Air TV $US3.9 billion
• Golf Economy $US2.2 billion
• Horse and Dog Racing $US1.52 billion
• Book & Other Publishing $US1.31 billion
• Radio Services $US780 million
• Creative Arts $US670 million
Source: Ernst & Young and PGA of Australia


Australian Golf Economy Contributors
• Direct industries contribute $US1.71 billion or 81%
• 19% from associated industries
• Golf Facilities account for 54% or $US1.13 billion
54%
Golf Facilities
10% Golf Course Investment
11% Golf Equipment & Supplies
6% Associations, Charities, Endorsements &Tournaments
3% Real Estate
16% Hospitality & Tourism
Source: Ernst & Young and PGA of Australia

 

Australian Golf Economy Contributors
• Direct industries contribute $US1.71 billion or 81%
• 19% from associated industries
• Golf Facilities account for 54% or $US1.13 billion
54%
Golf Facilities
10% Golf Course Investment
11% Golf Equipment & Supplies
6% Associations, Charities, Endorsements &Tournaments
3% Real Estate
16% Hospitality & Tourism
Source: Ernst & Young and PGA of Australia

Overview of the Asia Pacific Region
-Golf Course Distribution
•Australia – 1,700
• China (incl H.K) -311
•India –31
• Indonesia -100
• Japan -2,500
• Malaysia – 256
• New Zealand – 336
• Philippines – 80
•Taiwan – 35
• Thailand – 200
• Singapore – 14
• South Korea – 200
* As of January 2006 Source: PGA of Australia


Overview of the Asia Pacific Region
-Golf Course Distribution
•Australia – 1,700
• China (incl H.K) -311
• India –31
• Indonesia -100
• Japan -2,500
• Malaysia – 256
• New Zealand – 336
• Philippines – 80
•Taiwan – 35
• Thailand – 200
• Singapore – 14
• South Korea – 200
* As of January 2006 Source: PGA of Australia

Overview of the Asia Pacific Region
• Estimated total courses in Asia Pacific – 6,000
• Number of golfers -in excess of 6,000,000
– Dependant upon the definition of “golfers”
• Mature golf markets – Australia, Japan, Malaysia, Myanmar, New Zealand, Taiwan, Thailand and Singapore
– Account for 80% of total golf courses in Asia Pacific Region
Source: PGA of Australia

Overview of the Asia Pacific Region
• Hot spots include -South Korea and China
– South Korea expected to double number of courses by 2016 to 400.
– 40 % current growth rate of golf course construction in China
• Countries such as India, Indonesia and Vietnam have potential dependant upon:
– Strength of economy
– Availability of suitable land
– Cultural issues
Source: PGA of Australia


Conclusions for Asia Pacific Region
• Based on the trends from the three golf economy reports we can assume:
– That the size of the Asia Pacific golf economy would be similar to that of Europe and in time perhaps the USA
– As the quality of local players improves so to will consumer demand
– Asia Pacific will experience strong growth of facilities and players over the next 10 to 20 years based on current trends.
Source: PGA of Australia; European Golf Industry


Presented by Sandy Jones
Chief Executive, PGA of Great Britain & Ireland
Chairman, PGAs of Europe

Golf in Europe
• Golf directly contributes an estimated $US19.9 billion to the European economy;
• This region of the world comprises more than 6,300 golf courses with Great Britain and Ireland accounting for nearly 50% of the supply;
• With an estimated 4.1 million registered golfers, the golf economy has a value of $US 4,846 per golfer.

Source: Sports Marketing Surveys, PGA of Great Britain
& Ireland and KPMG Ltd.


Golf Economy Contributors
51%
Existing Facilities
8% Golf Equipment
1% Golf Events
5% Advertising & Media
4% Course Construction & Renovations
19% Direct Employment
12% Tourism


Existing golf facilities account for 51% or $US10 billion of the total golf economy in Europe. Roughly $US3.9 billion of the economy is attributed to the employment of 120,000 full time jobs.

Source: Sports Marketing Surveys and PGA of Great Britain & Ireland.


Impact from Existing Facilities
• Golf facilities realized $US7 billion in gross income in 2006 exclusive of golf instruction
• Golf instruction represented an additional $US405 million
• The gross annual income for golf courses averaged $US1 million; $US194,000 average for
golf ranges

• Annually, golf facilities host 3 million rounds
• Typical course:
..Hosts 24,000 rounds of golf per year
..Employs and average of 14 people on a full-time basis
Source: Sports Marketing Surveys, PGA of Great Britain & Ireland and KPMG Advisory Ltd.


Golf Equipment
• The golf equipment business is estimated at $US1.6 billion with a large portion of these sales going through shops at golf courses

• Equipment spending on a per golfer basis is
estimated at $US393 for 2006
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland


Golf Course
Construction/Renovations


• An average of 83 golf courses are built each year in Europe
• At a cost of $US5.2 million per course, new course development accounts for $US430 million in impact
• Golf course and facility improvements represent an additional $US323 million for 2006
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland


Golf Tourism
• The golf tourism industry is valued at $US2.4 billion and accounts for 10.8 million hotel nights
• $US2.1 billion is attributed to the European market while $US290 million is generated by
non-European tourists, the majority of which target the UK
• Key factors that encourage golfer visitations include:
• Good weather
• Trophy courses
• A different culture
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland

Advertising & Media
• This represents a $US1.0 billion business in Europe with the majority ($US774 million) from sports channel subscriptions
• Golf magazines account for $US116 million of this industry segment with monthly circulations of golf magazines estimated at 15 million.
• Dollars spent on advertising account for the remaining $US129 million
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland


Professional Golf Events
• An estimated 30 million adults watched 3,700 hours of golf coverage on European TV in 2006

• With 72 events staged over 300 days, golf on TV is growing at a significant rate

• The cost of staging the events and prize monies is estimated at $US258 million
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland


Golf’s Contribution to the European Economy*

Existing Facilities $US 10,002,660,000
Employment 3,870,000,000
Golf Equipment 1,612,500,000
Course Construction &
Renovation 752,070,000
Golf Tourism 2,354,250,000
Advertising and Media 1,019,100,000
Professional Golf Events 258,129,000
Total Direct Impact $US 19,868,709,000
Total Impact w/ multiplier $US 39,737,418,000
* Based on Euro to US dollar exchange rate of $1.29
Source: Sports Marketing Surveys and PGA of Great Britain & Ireland


The U.S. Golf Economy
Presented by Joe Steranka
Chief Executive Officer, PGA of America

U.S. Golf is Big Business
The U.S. Golf Economy Compared with Other Industries’ Sales ($ billions)
Furniture and home furnishings (retail) $74.1
Electronics and appliances (retail) $70.2
Golf (including core and enabled industries) $62.2
Motion pictures and sound recording $57.8
Amusement, gambling and recreation $55.9
Mining (except oil and gas) $51.6
Source: SRI, Golf 20/20 and The PGA of America

Spotlight on America’s $62B Golf Economy
• Golf Fees
• Merchandise/Retail Sales
• Capital Spending
• Professional Tournaments, Charities & Associations
• Real Estate
• Tourism

Golf Fees
Golf facilities in the US generated an estimated $20.5 billion in revenues in 2000
($US millions) ($US millions) ($US millions)
Green/Guest Fees $5,739
Membership Dues & Fees $7,379
Food & Beverage sales $4,919
Golf lessons, rentals and
other services $2,459
Total $20,496
Roughly 40% or $8.2 billion in revenues goes toward facility payroll
Source: SRI and Golf 20/20

U.S. Golf Course Typical course:
• Hosted an estimated 36,300 rounds of golf in 2000 (now averaging 33,300 rounds)
• Employs and average of 17 people on a full-time basis and 40 people in total
Source: SRI, Golf 20/20, The PGA of America and NGF


Merchandise/Retail Sales
Consumers spent an estimated $6 billion on golf merchandise and publications in the US in 2000 ($US millions)($US millions)($US millions)
Equipment $4,096
Apparel $989
Books, Magazines $897
Total $5,982
Source: SRI and Golf 20/20


Capital Spending
Golf course capital spending on renovations and construction totaled $7.8 billion in 2000 ($US millions) ($US millions)($US millions)
Existing Facility Capital
Investment $5,646
New Golf Course Construction $2,166
Total $7,812
Source: SRI and Golf 20/20


Professional Tournaments, Charities & Associations

This portion of the golf economy represents $4.5 billion dollars including an estimated $3.2 billion generated for charities in 2000 ($US millions) ($US millions)($US millions)
Charities $3,200
Spectator Golf Tournaments – PGA, PGA TOUR, LPGA & USGA $871
Player Endorsements $255
Associations $167
Total $4,493
Source: SRI and Golf 20/20


Real Estate
Golf has a direct affect on golf-related residential construction and nearby housing values with an estimated value of goods and services of $9.9 billion
$9,904 Total
$1,504Real Estate Premium
$8,400 Golf-related Residential Construction ($US millions)($US millions)
Source: SRI and Golf 20/20
Real Estate

Golf has a direct affect on golf-related residential construction and nearby housing values with an estimated value of goods and services of $9.9 billion
$9,904 Total
$1,504 Real Estate Premium
$8,400 Golf-related Residential

Construction ($US millions)($US millions); Source: SRI and Golf 20/20

Tourism
Golf-related travel expenditures amounted to an estimated $13.5 billion in 2000, including travel to play golf or to watch tournaments ($US millions) ($US millions) ($US millions)
Tournament-related Travel $435
Personal Golf Travel $13,044
Total $13,479
Source: SRI and Golf 20/20


Key Findings
-Comparison of Golf Industry Surveys

USA 2000 Europe 2006 Australia 2004
Total Golf Economy: $US62.2 billion; $US19.9 billion; $US2.2 billion
Number of Golfers: 25,400,000; 4,100,000; 1,282,000
Value per Golfer: $US 2,400; $US 4,800; $US 1,700




Romanian Golf History

There is almost 1 century of golf tradition in Romania.

Consultancy for golf investors

T&GD has the same goal as any Major Golf Investor does, at national level in Romania, and trough strong partners at European level.

A Global Game, A Global Industry

Europe, Australia and US Golf compared.

Golf touristic packages

Holiday Package; Membership; Corporate clinics.

Greatest golfers of all!

Jack - Eternal legend! Hogan The best ball striker ever!!!  

Perfect practice makes perfect

Even the most talented players need to practice. Since hitting golf-balls does not make you as tired as running, cycling or swinging, professional golfers spend more time practicing than any other sport.

The more you learn, the more you want to learn.

In learning about the wonderful game of golf, there can be the danger of wanting to improve too fast. There is no substitute for practice if you want to improve!

Lower Body - the secret

Very, very simple and very short lesson, the less your hips, knees and feet do during the backswing the better.

Golf Rules

From USGA and from the R&A. Rules quiz from beginner till advance level.  

St. Andrews and EGTF

romanian team

Authorities

International Golf Associatons

Urgent steps needed to improve golf level within Romania

What should be resolved?

Parteneri: consiliere psihologica
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